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The One Tool to Take your Business to the Next Level

Photo by Geoffrey Arduini. Who was probably very cold at the time.

Photo by Geoffrey Arduini. Who was probably very cold at the time.

You've got an Idea and you've spent weeks developing it. You know it'll sell.


There's only one problem. No one knows you exist.


We’ve all been there.

We’re singing in the shower when suddenly, we get THE idea. Literally the greatest, most profitable idea the world’s ever known. It’ll bring tears to burly biker men’s eyes and end the deforestation of the tropics it’s so wonderful.

Everything else in our business is put on the back burner while we enter the cave of isolation where we agonize over our plan to make this world-changing, earth- shattering idea into a real THING.

Whether your Thing is a new program that turns your clients into selling machines, a book that will make the whole world say, “Harry, who?” or the single most passive source of income ever conjured into existence, no one will buy if no one is AWARE of:

  • You
  • Your Thing
  • Why They Should Care

You heard of the Know, Like, Trust factor, but how the heck do you do anything WITH that concept if you don't have 3 years to build up a following on your blog or develop a series of quirky YouTube videos that go viral every week?

You need a Launch Plan.

Consider your Launch Plan a personal favor from you, to your audience. An alert system telling them to get ready, because something BIG is coming.

Your launch plan won't make you an overnight celebrity, but what it WILL do is:

  • Overcome your inertia
  • Start to demonstrate what works for YOU
  • Make serious inroads with your future audience of raving fans

Your Launch Plan gives your audience the opportunity to experience the butterflies, feel the racing heart and fall madly in love with your Thing before it’s even asked them out on a first date.

Just think. If you don’t have a Launch Plan, you’re standing in the way of true love and true love’s first kiss. I think we can all agree that we don’t want that to happen.

Like what you’re seeing? Comment and Share. Don’t miss a single post in the “Launch That Thing on a Shoestring” series.  Follow along to learn the ins and outs of the 10-Step Launch Plan so you can get sparks flying sooner rather than later. 

When The Feels Get in The Way

An open letter to self-appointed gurus and dot com coaches