We'd love for satisfied customers to leave glowing reviews about their experience with our business, telling all of their family and friends to come see us.
However, according to the Harvard Business Review, less than 1 in 4 satisfied customers goes on to share a positive customer experience with more than 10 people.
Social proof in the form of testimonials, reviews and positive social media sentiment has to be coaxed out of your customers with great copy.
Strategic copy asks the right customers at the right time and in the right way for feedback that will entice new customers to your doorstep.
Here's a sample example of a request for reviews that has a casual, light-hearted tone.